Originally it was purely about being a graphic artist, designing for business. The reality is that it now covers a very large and diverse area covering branding, web design, imaging and a lot more.
Simply put, it's now anything to do with the creative process - design for print, web design, marketing, image design, radio scripting and production, web video, Point Of Sale advertising, local press ads - including placement and strategy. It's also about truly understanding the technology that's available and what commercial benefits it can deliver to our clients.
The team at Paradox has a very broad experience in most disciplines - in the last year we've handled over 1000 projects for our clients - all very different from each other.
From a simple flyer design through company brochures to Corporate Reports, we have delivered fresh and interesting designs to many businesses for over a decade.
Many clients require design for Presentations. These range from Interactive 3D for shows and exhibitions, to corporate videos and animations, and let's not forget PowerPoint presentations.
Apart from the usual posters and handouts, Point Of Sale also includes screen adverts, interactive forms to harvest client information and animations.
Many companies now have screens or tablets to inform visitors to their companies about safety (Fire Exits etc) and any rules to be observed.
Paradox has built a number of Offshore Safety Certification Systems for major Oil and Energy clients, which allows rig workers to take Safety Certification courses on their tablets or smartphones, gaining rig-specific Certification and enabling them to depart from the Heliport (s). So far we've had well over 7,000 rig workers access our systems.