Client : Tymor Marine
Result : Amazing web presence
Client : CIE Energy
Result : First page results and increased traffic
SEO or Search Engine Optimisation is any activity that improves search engine rankings - how your website appears in search results. When you search for any given search term, Google displays page links in a ranked order. Ranking is achieved by the analysis of the number and quality of links from other web pages, by search engines - principally Google.
So it’s quite simple, your web pages have the potential to rank in Google, Bing etc as long as other web pages link to them. It’s simply quality control for websites - a well designed and well formed website with interesting and relevant information will outperform a poorly formed website. That said, SEO is a service that is poorly understood by industry outsiders.
Strong, useful content that uses words and phrases used by people who are searching for your products and services. Make it easy for people to share and link to it.
We won't try to blind you with science and confuse you into thinking it's some form of magic - it's a process with a logic to it. That said there is always an element of intuition to it. Ask some companies what SEO is and you’ll leave none the wiser. We love helping our clients understand the process. We prefer our clients to not only know what we are doing for them, but why!
Long Tail or Short Tail? What does your business model require? Narrow or broad segment? Don't get confused, come and talk to us, and have the jargon explained. Paradox Creative in Aberdeen will break this down for you and create a defined action plan for your business, all bespoke and not a template plan of action in site.