The owners of Ebony required a web presence, even though they had been trading for a number of years without one. As their clientele became ever more international, so there was a presumption of having a web presence.
However, the presence required was more brochure and gloss rather than a 'hard' feel, and we came up with a fairly strong visual solution which suggested & projected an upper market feel to the website.
In order to fully faciliate the glossy feel, we had to create a soft branding from what had been used previously.
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