Paradox was formed in 2002 by David Stewart as a fresh alternative to the taxi-cab charging that was (and unfortunately still is) so prevalent in the design and advertising industry.
From the beginning at our studio in the Castlegate, Aberdeen, we have always been a marketing-led design agency offering full-service capability, offering the smaller client the same levels of skill and experience as bigger clients. Our growth has been organic from the start with no money ever being spent on advertising ourselves - instead growing purely by recommendation of our services by existing clients. We currently have c. 900 clients on our books with over 1000 projects per year being completed. From the start we took an overt view that we would not seek oil and gas sector clients - as a result we now work for a number of clients in this sector.
There were a number of personnel changes in the early days. However, in 2006 Ian Caie joined as a designer with Karla Hall joining the following year, and Keiran Smart in 2008. This forms the core of the current team with Ian and Keiran becoming directors of Paradox. Since then Ross Fraser, Neil McIver and, recently, Jill Montgomery, have joined the team adding other skills to Paradox. Emma Williams has also joined as business development, with Anne Greig adding to the mix as our accountant, stepping in for Maaj Shariffs who is on placement for her professional qualifications.
In 2008 we moved to our current location at Cotton Street where we took over the Cross Art Gallery as our main studio. We have since taken over the unit next door to help accommodate the 8-strong team and its' requirements.
Our growth has been steady and helped by our development accountants Fyfe Moir, and this year will hopefully see the opening of a London studio to service our London and English clients.